Social Media as a Means for Everyday Advocacy

Abstract

Over the past several years, the power of social media to create connections through the pandemic has had both positive and negative impacts. Libraries make use of social media as a marketing tool, a public forum, and as a digital third place for programming and community connection.

Most libraries use social media to communicate the needs of the library and patrons, and as a means to connect with community partners and stakeholders. I’ve spent the last eight years working in rural and remote libraries in Wyoming, New Mexico, and Nebraska, and each has used social media to their advantage in community engagement.