By the Numbers: DAP: Digital Analytics Program

Abstract

Every day, millions of people access government websites. Over the thirty days preceding the date this article was written, the National Weather Service and the National Library of Medicine each received more than 50 million visits. According to the US General Services Administration, there are over 1,300 dot-gov domains in use by federal agencies. Given the immense resources involved in building and maintaining these websites, sound decisions about allocating these resources are important. And that means decision makers need good data.