Chapter 1: Web Analytics Overview
DOI:
https://doi.org/10.5860/ltr.47n5Abstract
This chapter of Using Web Analytics in the Library provides an overview of Web Analytics, the types of services available, and the type of data that they can provide.
References
David Lee King, “Building the Digital Branch: Guidelines to Transform Your Website,”
Library Technology Reports
, no. 6 (Aug./Sept. 2009).n () Avinash Kaushik, “The Three Greatest Survey Questions Ever.” Occam's Razor, April 10, 2007, nSteve Krug,
Don't Make Me Think: A Common Sense Approach to Web Usability,
nd ed. (Berkeley, CA: New Riders, 2006); Steve Krug,
Rocket Surgery Made Easy
(Berkeley, CA: New Riders. 2010).nElaina Norlin and C. M. Winters,
Usability Testing for Library Websites: A Hands-On Guide
(Chicago: ALA, 2002).nAvinash Kaushik,
Web Analytics: An Hour a Day
(Indianapolis, IN: Wiley Publishing, 2007), 15.nAvinash Kaushik,
Web Analytics 2.0
(Indianapolis, IN: Wiley Publishing, 2010), 4.nKaushik,
Web Analytics: An Hour a Day,
n () Elliot Harmon, “Site Statistics and User Privacy for Nonprofit Websites,” TechSoup, Oct. 29, 2009, nIbid.nBrian Clifton,
Advanced Web Metrics with Google Analytics,
nd ed. (Indianapolis, IN: Wiley Publishing, 2010), 61.nClifton,
Advanced Web Metrics,
–62.nIbid., 63.n
