Chapter 4: Reporting and Analysis
DOI:
https://doi.org/10.5860/ltr.47n5Abstract
Web analytics tools provide huge amounts of data, and the prospect of sorting through that data to determine what is useful and what is not can be daunting. This chapter of Using Web Analytics in the Library offers descriptions of different metrics and types of data, as well as guidelines for finding the data most important for a given situation.
References
Brian Clifton,
Advanced Web Metrics with Google Analytics,
nd ed. (Indianapolis, IN: Wiley Publishing, 2010), 8.nChar Booth and Paul Signorelli, “Library Analytics: Inspiring Positive Action through Web User Data.” ALA TechSource webinar, Jan. 2011.nClifton,
Advanced Web Metrics,
nIbid., 139–141nIbid., 108n () Char Booth and Paul Signorelli, “Library Analytics: Inspiring Positive Action through Web User Data,” ALA TechSource webinar, Jan. 20 and 17, 2011. See also Instant Cognition, n
