Chapter 3: Installing and Configuring Google Analytics
DOI:
https://doi.org/10.5860/ltr.47n5Abstract
This chapter of Using Web Analytics in the Library provides a step-by-step guide to installing and configuring a web analytics platform using Google Analytics—one of the most popular platforms—as an example.
References
Brian Clifton,
Advanced Web Metrics with Google Analytics,
nd ed. (Indianapolis, IN: Wiley Publishing, 2010), 132.nIbid., 134–136.nIbid., 238.nIbid., 135.nIbid., 26.nIbid., 137.n () Google Analytics Help, “Filters,” nClifton,
Advanced Web Metrics,
n
