Chapter 4: Selecting Which Visits to Track via Filters

Abstract

Filtering is a powerful option to restrict the data Google Analytics collects in order to focus on a subset of users. If improperly implemented, a filter can also severely limit a library’s ability to accurately analyze the data. Chapter 4 of Library Technology Reports (vol. 49, no. 4) “Maximizing Google Analytics: Six High-Impact Practices” presents an in-depth example of using a filter to exclude data from library staff computers to focus on click data generated by actual website users.