Chapter 5: Event Tracking
DOI:
https://doi.org/10.5860/ltr.49n4Abstract
One of the biggest drawbacks to Google Analytics is its inability to track all data from a website seamlessly. An essential high-impact practice is for libraries to monitor as much, if not all, of the clicks a website receives by implementing event tracking. Chapter 5 of Library Technology Reports (vol. 49, no. 4) “Maximizing Google Analytics: Six High-Impact Practices” introduces how to successfully implement event tracking and suggests the data libraries should track that Google Analytics does not track by default.
References
The other possible method is _trackPageview, which creates a fake page view to track outbound links. This is not the preferred method because it can heavily inflate the total page views in other reports and will not be covered herenSee Bryan Mythko, “How to Track YouTube Player Events in Google Analytics, ” The ROI Factor (blog), May 10, 2012, www.bluefountainmedia.com/blog/track-youtube-player-events-google-analyticsnn
