Chapter 2: Implementing Google Analytics on Different Platforms

Abstract

Installing Google Analytics is the first step, but most libraries have more than a single website—think library website, catalog, blog, and other online tools—that they maintain. Chapter 2 of Library Technology Reports (vol. 49, no. 4) “Maximizing Google Analytics: Six High-Impact Practices” provides an overview of the basic implementation process and recommends that libraries should track all their websites using Google Analytics. Learn how to install the tool on various library-specific platforms in order to track your library’s entire web presence.