Chapter 7: Data Reviewing and Sharing
DOI:
https://doi.org/10.5860/ltr.49n4Abstract
Google Analytics does an excellent job in collecting and reporting data, but how can libraries get the necessary data out of the tool and into the hands of the people that need it? Chapter 7 of Library Technology Reports (vol. 49, no. 4) “Maximizing Google Analytics: Six High-Impact Practices” explores Google Analytics data exporting options and provides reasons why libraries should be interested in regularly exporting/sharing their data.
References
Tabatha Farney and Nina McHale, Web Analytics Strategies for Information Professionals: A LITA Guide (Chicago: ALA TechSource, 2013)nSee “Developer Guides & Reference,” Google Developers website, last modified October 29, 2012, https://developers.google.com/analytics/devguidesnSee Stephen Few,
Information Dashboard Design: The Effective Visual Communication of Data
(Cambridge, MA: O’Reilly and Tufte, 2006) and Edward R. Tufte,
The Visual Display of Quantitative Information
, 2nd ed. (Cheshire, CT: Graphics Press, 2001)n
