Chapter 3: Use and Engagement on the Digital Branch

Abstract

Chapter 3 of Library Technology Reports (vol. 48, no. 6) “Running the Digital Branch: Guidelines for Operating the Library Website” by David Lee King answers questions about use of the digital branch, including whether people read blog post content, subscribe to the library’s blogs, and leave comments. The chapter discusses statistics from FeedBurner and Google Analytics, Twitter and Facebook activity, and how to use library banner ads on the main pages of websites.