In the last few years, many people have written about setting up social media channels and using them to market and promote an organization, a business, or a brand. There are even books, articles, and blog posts about how to use social media for libraries. However, there has not been much written about the process of managing social media channels for libraries, setting goals and strategy for those channels, and measuring the success of efforts using social media in a library setting.
Author Biography
David Lee King
David Lee King is the digital services director at the Topeka and Shawnee County Public Library where he plans for, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website usability and management, digital experience planning, and management of techie staff, and has been published in many library-related journals. Named a Library JournalFace2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections and maintains a blog at www.davidleeking.com.
