Chapter 1: Why Use Social Media

Authors

  • David Lee King

DOI:

https://doi.org/10.5860/ltr.51n1

Abstract

Chapter 1 of Library Technology Reports (vol. 51, no. 1), “Managing Your Library’s Social Media Channels,” provides reasons why a library should use social media to communicate with customers. Current social media trends are discussed.

Author Biography

David Lee King

David Lee King is the digital services director at the Topeka and Shawnee County Public Library where he plans for, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website usability and management, digital experience planning, and management of techie staff, and has been published in many library-related journals. Named a Library JournalFace2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections and maintains a blog at www.davidleeking.com.

References

Susannah Fox and Lee Rainie, “Summary of Findings,” in The Web at 25 in the U.S. (Washington, DC: Pew Research Center, February 27, 2014), 4–8, accessed July 7, 2014, www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s.

“World Wide Web,” Wikipedia, accessed July 17, 2014, http://en.wikipedia.org/wiki/World_Wide_Web.

Shea Bennett, “67% of Americans Use Social Media (with One in Six Active on Twitter) [STUDY],” mediabistro, April 2, 2014, accessed August 12, 2014, www.mediabistro.com/alltwitter/social-media-america_b56131.

Aaron Smith, “6 New Facts about Facebook,” Pew Research Center, February 3, 2014, accessed August 12, 2014, www.pewresearch.org/fact-tank/2014/02/03/6-new-facts-about-facebook.

Amy Mitchell and Emily Guskin, “Twitter News Consumers: Young, Mobile and Educated,” Pew Research Journalism Project, November 4, 2013, accessed August 12, 2014, www.journalism.org/2013/11/04/twitter-news-consumers-young-mobile-and-educated.

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Published

2015-02-01

Issue

Vol. 51 No. 1 (2015): January

Section

Chapters