Chapter 3: How to Connect with and Communicate with Customers

Authors

  • David Lee King

DOI:

https://doi.org/10.5860/ltr.51n1

Abstract

Setting up a social media channel is easy, but connecting with customers using that channel can be tricky. Chapter 3 of Library Technology Reports (vol. 51, no. 1), “Managing Your Library’s Social Media Channels,” provides tips and tricks on how to connect and communicate with customers using social media. Included is information on how to create connections, how to start and continue conversations, and how to effectively share library news using social media.

Author Biography

David Lee King

David Lee King is the digital services director at the Topeka and Shawnee County Public Library where he plans for, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website usability and management, digital experience planning, and management of techie staff, and has been published in many library-related journals. Named a Library JournalFace2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections and maintains a blog at www.davidleeking.com.

References

Justin Lafferty, “Studies Show More Than 40 Percent Decreased Organic Reach on Facebook,” Inside Facebook, December 23, 2013, accessed August 15, 2014, www.insidefacebook.com/2013/12/23/studies-show-more-than-40-percent-decreased-organic-reach-on-facebook.

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Published

2015-02-01

Issue

Vol. 51 No. 1 (2015): January

Section

Chapters