Chapter 6 of Library Technology Reports (vol. 51, no. 1), “Managing Your Library’s Social Media Channels,” details the steps of setting up a new social media channel. Included are how to initially set up the social media channel, how to create goals for the channel, who to friend, how to create content, and what to measure using analytics.
Author Biography
David Lee King
David Lee King is the digital services director at the Topeka and Shawnee County Public Library where he plans for, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website usability and management, digital experience planning, and management of techie staff, and has been published in many library-related journals. Named a Library JournalFace2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections and maintains a blog at www.davidleeking.com.
