Chapter 1. Getting the Best Google Analytics Data for Your Library

Authors

  • Tabatha Farney

Abstract

Chapter 1 of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager”

Focuses on three features considered essential for optimizing Google Analytics’ data collection: spam filters, event tracking, and conversions.

Author Biography

Tabatha Farney

Tabatha Farney is the Director of Web Services and Emerging Technologies for the Kraemer Family Library at the University of Colorado Colorado Springs. She coauthored the LITA Guide Web Analytics Strategies for Information Professionals. Her daily activities involve developing and maintaining various web tools to support library services, and her research focuses on digital and web analytics to improve the user experience.

Farney authored the first five chapters of this issue of Library Technology Reports and served as editor for the final two chapters, which were written by colleagues in the field.

References

Paul Muret, “Happy 10th Birthday, Google Analytics!” Google Analytics Solutions blog, November 12, 2015, http://analytics.blogspot.com/2015/11/happy-10th-birthday-google-analytics.html.

Matt McGee, “As Google Analytics Turns 10, We Ask: How Many Websites Use It?” MarketingLand, November 12, 2015, http://marketingland.com/as-google-analytics-turns-10-we-ask-how-many-websites-use-it-151892.

Himanshu Sharma, “Geek Guide to Removing Referrer Spam in Google Analytics,” OptimizeSmart, accessed March 15, 2016, https://www.optimizesmart.com/geek-guide-removing-referrer-spam-google-analytics.

LunaMetrics, “About Regular Expressions,” Google Analytics Help, last updated March 8, 2008, https://support.google.com/analytics/answer/1034324?hl=en.

“Event Tracking,” Google Developers, last updated March 3, 2016, https://developers.google.com/analytics/devguides/collection/analyticsjs/events.

Downloads

Published

2016-10-05

Issue

Vol. 52 No. 7 (2016): October

Section

Chapters