Chapter 3. Improving Google Analytics for Journal Search and Link Resolver Tools

Authors

  • Tabatha Farney

Abstract

Chapter 3 of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager”

Shows how to use Google Tag Manager and Google Analytics to track usage in journal search and link resolvers. Looking at these distinct tools together will show how users interact with them and potentially reveal problems in the search process or the effectiveness of the link resolver.

Author Biography

Tabatha Farney

Tabatha Farney is the Director of Web Services and Emerging Technologies for the Kraemer Family Library at the University of Colorado Colorado Springs. She coauthored the LITA Guide Web Analytics Strategies for Information Professionals. Her daily activities involve developing and maintaining various web tools to support library services, and her research focuses on digital and web analytics to improve the user experience.

Farney authored the first five chapters of this issue of Library Technology Reports and served as editor for the final two chapters, which were written by colleagues in the field.

References

“Quick Start Guide,” Google Tag Manager, accessed February 29, 2016, https://developers.google.com/tag-manager/quickstart.

“About Events,” Google Analytics Help, accessed February 29, 2016, https://support.google.com/analytics/answer/1033068?hl=en.

Chris Berkley, “How to Track Site Searches with No Results Using Tag Manager,” DragonSearch blog, June 10, 2015, https://www.dragonsearch.com/blog/site-searches-no-results-tag-manager.

“Reference,” Google Tag Manager for Web Tracking, accessed March 17, 2016, https://developers.google.com/tag-manager/reference.

“Google Tag Manager Fundamentals,” Google Analytics Academy, accessed February 29, 2016, https://analyticsacademy.withgoogle.com/course05.

Downloads

Published

2016-10-05

Issue

Vol. 52 No. 7 (2016): October

Section

Chapters