Chapter 4. Customizing Google Analytics for the Library Catalog or Discovery Service

Authors

  • Tabatha Farney

Abstract

Chapter 4 of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager”

Adding Google Analytics to a library catalog or discovery service can enhance the system’s built-in usage reporting and help you evaluate the platforms. Chapter 4 of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager,” shows how to implement these tools using examples from ProQuest’s Summon and Innovative Interface’s Sierra.

Author Biography

Tabatha Farney

Tabatha Farney is the Director of Web Services and Emerging Technologies for the Kraemer Family Library at the University of Colorado Colorado Springs. She coauthored the LITA Guide Web Analytics Strategies for Information Professionals. Her daily activities involve developing and maintaining various web tools to support library services, and her research focuses on digital and web analytics to improve the user experience.

Farney authored the first five chapters of this issue of Library Technology Reports and served as editor for the final two chapters, which were written by colleagues in the field.

References

Godmar Back and Annette Bailey, “Hacking Summon 2.0 the Elegant Way,” Code4Lib Journal, no. 26 (2014), http://journal.code4lib.org/articles/10018.

Simo Ahava, “#GTMtips: Track URL Fragments

as Pageviews,” Simo Ahava’s Blog, October 3, 2015,

www.simoahava.com/gtm-tips/track-url-fragments-as-pageviews.

“History Change,” Google Tag Manager, accessed February 29, 2016, https://support.google.com/tagmanager/answer/6106961#HistoryChange.

“Popstate,” Mozilla Developer Network, accessed March 17, 2016, https://developer.mozilla.org.

“Hashchange,” Mozilla Developer Network, accessed March 17, 2016, https://developer.mozilla.org/en-US/docs/Web/Events/hashchange.

“About Events,” Google Analytics Help, accessed February 29, 2016, https://support.google.com/analytics/answer/1033068?hl=en.

LunaMetrics, “About Regular Expressions,” Google Analytics Help, last updated March 8, 2008, https://support.google.com/analytics/answer/1034324?hl=en.

“Set Up Site Search,” Google Analytics Help, accessed February 29, 2016, https://support.google.com/analytics/answer/1012264?hl=en.

“About Content Grouping,” Google Analytics Help, accessed March 5, 2016, https://support.google.com/analytics/answer/2853423?hl=en.

“Create, Edit, and Share Goals,” Google Analytics Help, accessed March 17, 2016, https://support.google.com/analytics/answer/1032415?hl=en.

Downloads

Published

2016-10-05

Issue

Vol. 52 No. 7 (2016): October

Section

Chapters