Chapter 6. Implementing Google Analytics for a Consortial Digital Repository

Authors

  • Greg Vogl
  • Yongli Zhou
  • Daniel Draper
  • Mark Shelstad

Abstract

Chapter 6 of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager”

Through a few advanced features, Google Analytics via Google Tag Manager will gather statistics that show how users access and navigate a digital repository website. Chapter 6 of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager,” presents a case study of the Digital Collections of Colorado, a consortium project.

Author Biographies

Greg Vogl

All the authors of this chapter are affiliated with Colorado State University and contribute to the Digital Collections of Colorado project. Greg Vogl is a Middleware and Web Developer in Academic Computing and Networking Services.

Yongli Zhou

Yongli Zhou is the Digital Repositories Librarian.

Daniel Draper

Daniel Draper is the Digital Repositories Unit Coordinator.

Mark Shelstad

Mark Shelstad is Coordinator for Digital Collection Services.

References

Bram Luyten, “Statistics and Metrics,” “DSpace 5.x Documentation,” DuraSpace wiki, created October 26, 2014, https://wiki.duraspace.org/display/DSDOC5x/Statistics+and+Metrics.

Robin Taylor, “DSpace Google Analytics Statistics,” “DSpace 5.x Documentation,” DuraSpace wiki, last modified by Peter Dietz May 26, 2015, https://wiki.duraspace.org/display/DSDOC5x/DSpace Google Analytics Statistics.

“About Events,” Google Analytics Help, accessed February 29, 2016, https://support.google.com/analytics/answer/1033068?hl=en.

“Custom Dimensions and Metrics,” Google Analytics Help, accessed March 8, 2016, https://support.google.com/analytics/answer/2709828.

Suzanna Conrad, “Using Google Tag Manager and Google Analytics to track DSpace metadata fields as custom dimensions,” Code4Lib Journal, no. 27 (January 2015), http://journal.code4lib.org/articles/10311.

Molly Bragg, Joyce Chapman, Jody DeRidder, Rita Johnston, Ranti Junus, Martha Kyrillidou, and Eric Stedfeld, Best Practices for Google Analytics in Digital Libraries (Washington, DC: Digital Library Federation, September 2015), https://docs.google.com/document/d/1QmiLJEZXGAY-s7BG_nyF6EUAqcyH0mhQ7j2VPpLpxCQ/edit.

“Use Constant String User-Defined Variables,” Google Tag Manager Help, accessed March 15, 2015, https://support.google.com/tagmanager/answer/6164390?hl=en.

“Export and Email Options,” Google Analytics

Help, accessed on March 15, 2016, https://support.google.com/analytics/answer/1038573?hl=en.

“Report Shortcuts,” Google Analytics Help, accessed on March 15, 2016, https://support.google.com/analytics/answer/2676996?hl=en.

Downloads

Published

2016-10-05

Issue

Vol. 52 No. 7 (2016): October

Section

Chapters