Introduction to Social Media Optimization: Setting the Foundation for Building Community
Abstract
Social media optimization (SMO) is a programmatic strategy for building and engaging community. By following this series of interrelated principles for creating and sharing content through social networks, the library can become an active voice in a thriving community. With SMO, your library’s unique personality emerges on social networks, resulting in robust community interactions. The introduction to Library Technology Reports (vol. 52, no. 8), “Social Media Optimization: Principles for Building and Engaging Community,” outlines the principles of SMO and details a sustainable model for building and engaging community through social networks.
References
“Social Media Guide,” in “Social Media at Montana State University (MSU) Library,” Montana State University Library website, accessed May 3, 2016, http://lib.montana.edu/about/social-media/#guide.
Scott W. H. Young and Doralyn Rossmann, “Building Library Community through Social Media,” Information Technology and Libraries 34, no. 1 (2015): 20, http://dx.doi.org/10.6017/ital.v34i1.5625.
