Chapter 1. Principle 1: Create Shareable Content
Abstract
Chapter 1 of Library Technology Reports (vol. 52, no. 8), “Social Media Optimization: Principles for Building and Engaging Community”
Discusses Principle 1: create shareable content. The principle create shareable content begins by identifying and creating Web resources that can be shared via social networks. These might include items from a digital collection or news articles that are relevant to your community. This chapter also includes practical planning for creating and sharing Web content across multiple platforms.
References
Ben Vershbow, quoted in Jennifer Schuessler, “New York Public Library Invites a Deep Digital Dive,” New York Times, January 6, 2016, http://www.nytimes.com/2016/01/06/books/new-york-public-library-invites-a-deep-digital-dive.html.
“Public Domain Collections: Free to Share & Reuse,” NYPL website, accessed May 3, 2016, http://nypl.org/publicdomain.
Kristina Halvorson, Content Strategy for the Web (Berkeley, CA: New Riders, 2009).
Erin Kissane, The Elements of Content Strategy (New York: A Book Apart, 2011).
“Voice and Tone,” MailChimp, accessed May 12, 2016, http://voiceandtone.com.
Rebecca Blakiston, “Developing a Content Strategy for an Academic Library Website,” Journal of Electronic Resources Librarianship, 25, no. 1 (2013), 175–191, http://dx.doi.org/10.1080/1941126X.2013.813295.
