Chapter 2. Principle 2: Make Sharing Easy

Abstract

Chapter 2 of Library Technology Reports (vol. 52, no. 8), “Social Media Optimization: Principles for Building and Engaging Community”

Discusses principle 2: make sharing easy. The principle of make sharing easy provides simple ways to share website content on social networks, making the socially-shared content readily findable through searching social networks, and rendering the shared content in a way that is visually or auditorily engaging. In using these techniques, there is the opportunity to engage with and build community through meaningful and easy connections to the content users decide to share.