Chapter 3. Principle 3: Reward Engagement

Authors

  • Doralyn Rossmann

Abstract

Chapter 3 of Library Technology Reports (vol. 52, no. 8), “Social Media Optimization: Principles for Building and Engaging Community”

Discusses Principle 3: reward engagement. The principle of rewarding engagement involves actively monitoring community interactions on social media and recognizing and rewarding users who engage with library content. We can listen to users by monitoring community conversation through library mentions, use of hashtags and geotags, and references to information needs. By showing personality and the human side of the library, we can generate goodwill and engagement in our community.

Author Biography

Doralyn Rossmann

Doralyn Rossmann is Head of Collection Development and Associate Professor at Montana State University (MSU) in Bozeman, Montana, USA. She holds a bachelor’s degree in political science and English and an MSLS from the University of North Carolina at Chapel Hill. She also holds a master’s degree in public administration from MSU. She and her report coauthor Scott W. H. Young have published several articles and given numerous conference and webinar presentations about social media, including community building, Facebook ads, social media optimization, and social media ethics. Recently, she has been tapped to lead Montana State’s new Data Infrastructure and Scholarly Communication initiative. Home page: http://doralyn.org.

References

“Analytics,” Twitter website, accessed June 10, 2016, http://analytics.twitter.com.

“Email Notifications,” Twitter website, accessed June 21, 2016, https://twitter.com/settings/notifications; “Notification Basics and Settings,” Facebook Help Center, accessed June 21, 2016, https://www.facebook.com/help/327994277286267.

Jessamyn West, “Meta-Geolocation,” Computers in Libraries 35, no. 8 (October 2015): 24.

“Montana State University Library Privacy Policy,” Montana State University Library website, accessed May 25, 2016, www.lib.montana.edu/policy

“Social Media at Montana State University (MSU) Library,” Montana State University Library website, accessed May 25, 2016, www.lib.montana.edu/about/social-media.

Downloads

Published

2016-11-18

Issue

Vol. 52 No. 8 (2016): November/December

Section

Chapters