Chapter 4. Principle 4: Proactively Share

Authors

  • Doralyn Rossmann

Abstract

Chapter 4 of Library Technology Reports (vol. 52, no. 8), “Social Media Optimization: Principles for Building and Engaging Community”

Discusses principle 4: proactively share. Libraries can be some of the best promoters of content by proactively sharing our resources and services through social networks. This begins by understanding the interests of the community through methods such as focus groups and surveys, then following through with library-led interactivity and content sharing.

Author Biography

Doralyn Rossmann

Doralyn Rossmann is Head of Collection Development and Associate Professor at Montana State University (MSU) in Bozeman, Montana, USA. She holds a bachelor’s degree in political science and English and an MSLS from the University of North Carolina at Chapel Hill. She also holds a master’s degree in public administration from MSU. She and her report coauthor Scott W. H. Young have published several articles and given numerous conference and webinar presentations about social media, including community building, Facebook ads, social media optimization, and social media ethics. Recently, she has been tapped to lead Montana State’s new Data Infrastructure and Scholarly Communication initiative. Home page: http://doralyn.org.

References

Pew Research Center website, accessed May 22, 2016, www.pewresearch.org.

Scott W. H. Young, Doralyn Rossmann, and Justin Shanks, “Montana State University (MSU) Library Social Media Survey,” 2015, Montana State University ScholarWorks, http://dx.doi.org/10.15788/m26p43.

Jessamyn West, “Meta-Geolocation,” Computers in Libraries 35, no. 8 (October 2015): 24.

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Published

2016-11-18

Issue

Vol. 52 No. 8 (2016): November/December

Section

Chapters