Chapter 3. Best Practices

Authors

  • David Lee King

Abstract

Chapter 3 of Library Technology Reports (vol. 54, no. 7), “Best Practices”

In chapter 3 of Library Technology Reports (vol. 54, no. 7), “Best Practices,” David Lee King shares video-creation best practices that can help you make a great video. He discusses strategies for lighting, audio, video placement, style, content, length, where to post, when and how often to post, and how to use video to tell a story.

Author Biography

David Lee King

David Lee King is the Digital Services Director at Topeka & Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media and has been published in many library-related journals. King is a Library Journal Mover and Shaker. His most recent book is Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections. King blogs at www.davidleeking.com.

References

Margot Mazur, “Tips and Tricks for Optimizing Your Videos for Success,” Wistia, May 18, 2018, https://wistia.com/learn/marketing/optimizing-video-success.

Facebook Business, “Bring Video Ads to Life: Best Practices for Video Creative on Facebook,” July 21, 2015, https://www.facebook.com/business/news/video-ad-best-practices.

Mike Templeman, “17 Stats and Facts Every Marketer Should Know about Video Marketing,” Forbes, September 17, 2017, https://www.forbes.com/sites/miketempleman/2017/09/06/17-stats-about-video-marketing/3/#46c03c6c63b2.

Flockler, “8 Reasons Why You Should Engage in Video Content Marketing,” Flockler (blog), July 10, 2017, https://flockler.com/blog/8-reasons-why-you-should-engage-in-video-content-marketing.

Ezra Fishman, “How Long Should Your Next Video Be?” Wistia (blog), July 5, 2016, https://wistia.com/blog/optimal-video-length.

Visible Measures, “Benchmarking Viewer Abandonment in Online Video,” Visible Measures (blog), September 29, 2010, https://www.visiblemeasures.com/2010/09/29/benchmarking-viewer-abandonment-in-online-video/.

Brian Peters, “Square vs. Landscape Video—$1.5K Worth of Experiments: Here’s How They Compare,” Buffer Social (blog), March 22, 2017, https://blog.bufferapp.com/square-video-vs-landscape-video.

Emily Griffin, “7 Ways Video Transcripts and Captions Improve SEO,” 3PlayMedia (blog), June 14, 2016, last updated May 16, 2018, http://www.3playmedia.com/2016/06/14/7-ways-video-transcripts-captions-improve-seo/.

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Published

2018-09-28

Issue

Section

Chapters