Chapter 2. General Best Practices, Tools, and Resources

Authors

  • Paige Alfonzo

Abstract

Chapter 2 of Library Technology Reports (vol. 55, no. 2), "General Best Practices, Tools, and Resources"

Chapter 2 of Library Technology Reports (vol. 55, no. 2), “Mastering Mobile through Social Media: Creating Engaging Content on Instagram and Snapchat,” is devoted to general logistical information, tools, and best practices for both Instagram and Snapchat. Before diving into the specifics of each platform (which are covered in the following chapters), Alfonzo begins with some “housekeeping tips” you can employ to ensure your accounts are set up for success, including resources for policy creation, collaboration, and creating trackable links for later social media reporting. She then introduces a list of applications that you can use to boost your content, such as a variety of popular photo and video editors. She concludes this chapter with a list of suggested events you can add to your upcoming content calendar.

Author Biography

Paige Alfonzo

Paige Alfonzo received her M.S. in Library Science from the University of North Texas and B.A. in English from Texas State University. She is currently a Ph.D. candidate at the University of Denver studying Research Methods and Statistics. Previously, she worked as an academic reference librarian at the rank of assistant professor at the University of Mary Hardin-Baylor. She started blogging about Snapchat in the library (https://librarianenumerations.wordpress.com/category/promotion-tools/snapchat-promotion-tools) in 2013. In 2014, she created a Snapchat contest in her library to promote National Library Week. She has also held various social media management positions and has written extensively on the use of social media in libraries and higher education more broadly. She specializes in social media research, qualitative and mixed methods analysis, and information literacy instruction. In her dissertation, she is examining the impact of contemporary social movements by modeling Bennett and Segerberg’s Logic of Connective Action and Papacharissi’s related work on affective publics, using a novel method that combines social media content analysis and structural equation modeling. In 2016, she published the book Teaching Google Scholar: A Practical Guide for Librarians.

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Published

2019-02-26

Issue

Vol. 55 No. 2 (2019): February/March

Section

Chapters