Chapter 3. Snapchat in the Library

Authors

  • Paige Alfonzo

Abstract

Chapter 3 of Library Technology Reports (vol. 55, no. 2), "Snapchat in the Library"

In chapter 3 of Library Technology Reports (vol. 55, no. 2), “Mastering Mobile through Social Media: Creating Engaging Content on Instagram and Snapchat,” Alfonzo introduces Snapchat and offers tools and content recommendations that library professionals can utilize. She begins the chapter by taking you through a brief history and explanation of Snapchat, then discusses methods for optimization, introduces useful navigational features, outlines a series of content marketing ideas, and concludes with a discussion of analytics. While this chapter is specific to Snapchat, many of the underlying ideas can be utilized on Instagram as well as other social media platforms.

Author Biography

Paige Alfonzo

Paige Alfonzo received her M.S. in Library Science from the University of North Texas and B.A. in English from Texas State University. She is currently a Ph.D. candidate at the University of Denver studying Research Methods and Statistics. Previously, she worked as an academic reference librarian at the rank of assistant professor at the University of Mary Hardin-Baylor. She started blogging about Snapchat in the library (https://librarianenumerations.wordpress.com/category/promotion-tools/snapchat-promotion-tools) in 2013. In 2014, she created a Snapchat contest in her library to promote National Library Week. She has also held various social media management positions and has written extensively on the use of social media in libraries and higher education more broadly. She specializes in social media research, qualitative and mixed methods analysis, and information literacy instruction. In her dissertation, she is examining the impact of contemporary social movements by modeling Bennett and Segerberg’s Logic of Connective Action and Papacharissi’s related work on affective publics, using a novel method that combines social media content analysis and structural equation modeling. In 2016, she published the book Teaching Google Scholar: A Practical Guide for Librarians.

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Published

2019-02-26

Issue

Vol. 55 No. 2 (2019): February/March

Section

Chapters