Chapter 2. Key Technologies with Implications for Privacy: Encryption, Analytics, and Advertising Tracking
Authors
Marshall Breeding
Abstract
In chapter 2 of Library Technology Reports (vol. 55, no. 7), “Protecting Privacy on Library Websites: Critical Technologies and Implementation Trends,” Marshall Breeding covers the key technologies to ensure your website is securely encrypted. This chapter discusses the importance of HTTPS protocol for encryption, the dangers of using HTTP, information on how you can get HTTPS added to your website, and the challenges of moving to HTTPS. The chapter also explores best privacy practices when working with third-party analytics, social networking sites, and other tools that you may integrate into your website.
Author Biography
Marshall Breeding
Marshall Breeding is an independent consultant, speaker, and author. He is the creator and editor of the Library Technology Guides website, editor of Smart Libraries Newsletter, and a columnist for Computers in Libraries. He has authored the annual “Automation Marketplace” feature published most recently in American Libraries. He has also edited or authored several books, including Library Technology Buying Strategies. Formerly the director for innovative technology and research for the Vanderbilt University Library, he regularly teaches workshops and gives presentations internationally at library conferences.
