Chapter 1. Introduction: Technologies Supporting Library Marketing and Outreach
Authors
Marshall Breeding
Abstract
Chapter 1 of Library Technology Reports (vol. 58, no. 2), “Introduction: Technologies Supporting Library Marketing and Outreach,” introduces the coverage of the report. Public libraries naturally attract many visitors through their doors but can use marketing and outreach services to expand their reach and strengthen the impact of their services.
Author Biography
Marshall Breeding
Marshall Breeding is an independent consultant, speaker, and author. He is the creator and editor of the Library Technology Guides website, editor of Smart Libraries Newsletter, and a columnist for Computers in Libraries. He has authored the annual “Automation Marketplace” feature published most recently in American Libraries. He has also edited or authored several books, including Cloud Computing for Libraries. Formerly the director for innovative technology and research for the Vanderbilt University Library, he regularly teaches workshops and gives presentations internationally at library conferences.
