Chapter 6. Creating an Effective Online Presence

Authors

  • Laura Solomon

Abstract

All too often, when I look at a library’s website, what I see resembles the following:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent nisl odio, suscipit quis imperdiet et, dignissim ut augue. Sed adipiscing rutrum porta. Ut a erat sit amet nisl posuere tincidunt. Nam eu nulla arcu, vitae congue enim. In lacinia mollis hendrerit. Nullam urna turpis, iaculis ut iaculis aliquam, congue in lacus. Etiam varius facilisis erat sit amet euismod. Morbi id gravida ipsum. Integer posuere felis sit amet lorem bibendum nec ornare ipsum tempor.

Got that? Me neither. And it wasn’t just because it was written in fake Lorem Ipsum Latin.

Author Biography

Laura Solomon

Laura Solomon is the library services manager for the Ohio Public Library Information Network (https://oplin.ohio.gov/) and a W3C-certified front-end web developer. She has been doing web development and design for more than twenty years, both in public libraries and as an independent consultant. She specializes in developing with Drupal (https://www.drupal.org/). She is a 2010 Library Journal Mover and Shaker (https://www.libraryjournal.com/section/movers). She’s written three books (https://www.meanlaura.com/books) about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the fun of technology to audiences and giving libraries the tools they need to better serve the virtual customer.

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Published

2022-04-05

Issue

Vol. 58 No. 3 (2022): April

Section

Chapters