Now Serving Customer 7,528,413

Jeanette Woodward, Creating the Customer-Driven Academic Library (Chicago: American Library Association 2009): 156- emphases added.nSteven Bell, '“The WHY of Your Brand, ”' Library Journal (Jan. 20, 2011): (accessed Sept. 19, 2011).www.libraryjournal.com/lj/communityacademiclibraries/888893-419/the_why_of_your_brand.html.cspnBrian Mathews, '“Why Does My Library Use Social Media?”' The Ubiquitous Librarian (July 6, 2011): (accessed Sept. 19, 2011).http://chronicle.com/blognetwork/theubiquitouslibrarian/2011/07/06/why-does-my-library-use-social-media/nAlan Zimmerman, '“If You Don’t Stand for Something, You’ll Fall for Anything, ”' Tuesday’s Tip with Dr. Zimmerman. 145 (Mar. 25, 2003):nRobert L. Desatnick, Denis H. Detzel, Managing to Keep the Customer: How to Achieve and Maintain Superior Customer Service Throughout the Organization, revised edition (San Francisco: Jossey-Bass 1993): 18-n