The Business of Social Media

Danah M. Boyd, Nicole B. Ellison, '“Social Network Sites: Definition, History, and Scholarship,”' Journal of Computer-Mediated Communication 13 1 (2007): 210nIbid.nChristopher Nickson, '“The History of Social Networking,” digi taltrends.com' (2009) (accessed Aug. 1, 2011).nDavid Kirkpatrick, The Facebook Effect: The Inside Story of the Company that is Connecting the World (New York: Simon & Schuster 2010): 67-nBoyd, Ellison, '“Social Network Sites,”' (): 214nKirkpatrick, The Facebook Effect (): 69nJulia Angwin, Stealing MySpace: The Battle to Control the Most Popular Website in America (New York: Random House 2009): 50-nMax Chafkin, '“How to Kill a Great Idea!,”' Inc. (2007): (accessed Aug. 1, 2011).www.inc.com/magazine/20070601/features-how-to-kill-a-great-idea.htmlnKirkpatrick, The Facebook Effect : 72-n () (accessed Aug. 1, 2011).nAngwin, Stealing MySpace : 55-59nKirkpatrick, The Facebook Effect : 75-nAngwin, Stealing MySpace : 1-5nAmar Toor, 'MySpace Rolls Out New Redesign, Says It's No Longer Competing with Facebook' Switched () (accessed August 1, 2011).nKirkpatrick, The Facebook Effect : 72-87nIbid., 149–50nBoyd, Ellison, '“Social Network Sites,”' : 218-nKirkpatrick, The Facebook Effect : 149-50n 'People on Facebook' () (accessed Aug. 1, 2011).nGina Masullo Chen, '“Tweet This: A Uses and Gratifications Perspective on How Active Twitter Use Gratifies a Need to Connect with Others,”' Computers in Human Behavior 27 2 (2011): 755nMark Raby, '“Twitter on Pace to Reach . . . 200 Million Users by 2011,”' TG Daily (2010): (accessed Aug. 1, 2011).www.tgdaily.com/software-brief/52284-twitter-on-pace-to-reach200-million-users-by-2011nKris Holt, '“Study: 43% of Twitter Users Access Social Network Through a Mobile Device, More than Facebook, Linkedin,”' Scribbal () (accessed Aug. 1, 2011).nTerry E. Reilly, Terry E. O'Reilly, Mike Tennant, The Age of Persuasion: Embracing New Media,

CBC

(Toronto: Canadian Broadcast Network 2009)nNora G. Barnes, '“The 2010 Inc. 500 Update: Most Blog, Friend And Tweet But Some Industries Still Shun Social Media,”' () Center for Marketing Research: University of Massachusets at Dartmouth, nNora G. Barnes, '“Tweeting and Blogging to the Top,”' Marketing Research 22 1 (2010): 8-13nChristopher G. Vollmer, Always On: Advertising, Marketing, and Media in an Era of Consumer Control (New York: McGraw-Hill 2008)nJie Zhang, Terry Daugherty, '“Third-Person Effect and Social Networking: Implications for Online Marketing and Word-of-Mouth Communication,”' American Journal of Business 24 2 (2009): 53-63nTodd Defren, '“How Do You Best Incorporate Offline Experiences into Social Media Strategy?”' PRWeek 13 5 (2010): 87-88nNathan Eddy, '“SMBs to Increase Online Marketing Budgets in 2011: Survey,”' Channel Insider (2010): 1nEddy, '“SMBs to Increase.”' ():nNaked Pizza, () (accessed Aug. 1, 2011).n () (accessed Aug. 1, 2011).nPam Shota, '“5 Small Businesses Who Do Facebook and Twitter Right,”' () online posting, Apr. 25, 2011, oneforty.blog, nMelissa L. Steinman, Mikhia Hawkins, '“When Marketing Through Social Media, Legal Risks Can Go Viral,”' Intellectual Property & Technology Law Journal 22 8 (2008): 1-9nBarnes, '“Tweeting and Blogging to the Top.”' ():nFreddie Laker, '“Social Media 2012 Presentation,”' () Figaro Social Media Event, nKort M. Cane, '“Great Ideas,”' () Associations Now Supplement, nMike Snider, '“More People Ditching Home Phone for Mobile,”' USA Today (2011): (accessed Aug. 1, 2011).www.usatoday.com/tech/news/2011-04-20-cellphone-study.htmn