Amplify Your Impact: Taking Stock of Your Institution's Marketing Efforts

Authors

  • Erin Shea

DOI:

https://doi.org/10.5860/rusq.54n3.27

Abstract

Just as librarians weed their collections to make sure materials are relevant, up-to-date, and in good condition, they should also weed their marketing efforts. The first step is to take stock of marketing plans both physical and digital, and the second step is to decide which efforts command more time and which deserve less. This article introduces librarians to the process of taking stock of a marketing plan.—Editors

Author Biography

Erin Shea

Erin Shea is Supervisor of the Harry Bennett and Weed Memorial and Hollander branches of the Ferguson Library in Stamford, Connecticut. Previously, she managed over 400 programs annually, including author events, film screenings, computer classes, music concerts, hands-on workshops, and more as the Head of Adult Programming at Darien Library in Darien, Connecticut. She is a memoir columnist for Library Journal and a 2014 Library Journal Mover and Shaker. You can follow her on twitter (@erintheshea).

References

Andrea M. Bartelstein and Maryann Ryan, "Over the Counter Help," Reference and Users Services Quarterly 53, no. 2 (Winter 2013): 126-28.

Leah White, "Books On Tap: The Book Group that Meets in a Bar," Marketing Library Services 27, no. 5 (September/October 2013), accessed November 16, 2014, www.infotoday.com/mls/sep13/White--Books-on-Tap--The-Book-Group-That-Meets-in-a-Bar.shtml.

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Published

2015-03-28

Issue

Vol. 54 No. 3 (2015): Spring

Section

Columns

License

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