Amplify Your Impact: We Share Great Stuff: Marketing Content at the Edmonton Public Library

Authors

  • Tina Thomas

DOI:

https://doi.org/10.5860/rusq.55n3.210

Abstract

Even though libraries don’t “sell” things for money, we still want customers “buying” into us by using our materials and services. In this column, Tina Thomas shows how merchandising and following the lead of for-profit businesses has increased circulation at the Edmonton Public Library.—Editors

Author Biography

Tina Thomas

Tina Thomas is the Director of Marketing, Communications and Fund Development at the Edmonton Public Library (EPL). She joined EPL in spring 2009 after fourteen years in the private sector. She has experience in a broad base of marketing disciplines including product and solution marketing, strategy, market analysis and business development. She holds an executive MBA from Queen’s University, a Bachelor of Commerce from the University of Alberta and a Certified Public Accountant designation. Tina was the main champion and leader behind EPL’s award-winning rebranding project. In 2013 she was named International Association of Business Communicators (IABC) Edmonton Communicator of the year. In 2011 she was honored as a Library Journal Mover and Shaker, as well as one of the Top 40 under 40 by Edmonton’s Avenue Magazine.

References

OCLC, OCLC Perceptions of Libraries 2010: Context and Community (Dublin, OH: OCLC, 2011), 38, www.oclc.org/content/dam/oclc/reports/2010perceptions/2010perceptions_all.pdf.

R. David Lankes, Professor and Dean’s Scholar for New Librarianship Syracuse University iSchool, “The Bad, The Good and The Great,” http://vimeo.com/84272541.

Seth Godin, “The Problem with Hit Radio,” This is Seth’s Blog, May 28, 2014. http://sethgodin.typepad.com/seths_blog/2014/05/the-problem-with-hit-radio.html.

Seth Godin, “Search vs Discovery,” This is Seth’s Blog, April 5, 2014, http://sethgodin.typepad.com/seths_blog/2014/04/search-vs-discovery.html.

Downloads

Published

2016-03-24

Issue

Vol. 55 No. 3 (2016): Spring

Section

Columns

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