Amplify Your Impact: Trickery as Marketing Strategy

Authors

  • Mallory Arents

DOI:

https://doi.org/10.5860/rusq.56n1.23

Abstract

Sometimes a little subterfuge is necessary to get patrons to think outside the box of what they normally expect from a library. By using different lures, sometimes in disguise, libraries can introduce new patrons to resources and services they had no idea the library could offer. We know we have tons to offer our patrons—we just have to be a little creative in order to make them realize it! Mallory Arents from Darien Library in Darien, Connecticut gives us several great ideas on how to do that.—Editors

Author Biography

Mallory Arents

Mallory Arents is Head of Adult Programming at Darien (CT) Library, managing more than 550 programs annually, including author events, tech classes, participatory workshops, and more. Her interests include working with diverse populations, marketing and outreach, and out-of-the-box library events. She got into the library business not because she loves books, not because she loves information, but because she loves people. Connect with her on Twitter @MLArents or email at marents@darienlibrary.org.

Correspondence concerning this column should be directed to Nicole Eva and Erin Shea, email: nicole.eva@uleth.ca and eshea@fergusonlibrary.org.

References

Marcia Warner et al., “So You Want to Be a Director?” (presentation, PLA 2016 Conference, Denver, April 5, 2016).

“Wise Owls Pub Quiz,” Lethridge Public Library, accessed June 8, 2016, www.lethlib.ca/program/wise-owls-pub-quiz.

Megan Cottrell, “Storytime for the Spectrum: Libraries Add Services for Children with Autism,” American Libraries, March 1, 2016, https://americanlibrariesmagazine.org/2016/03/01/sensory-storytime-spectrum-libraries-add-services-for-children-with-autism.

“Ferguson Library Director Gets Standing Ovation at ALA 2015 Midwinter Meeting,” Libraries Transform, American Library Association, accessed June 8, 2016, www.ala.org/transforminglibraries/libraries-transforming-communities/blog/ferguson-library-director-gets-standing-ovation-ala-2015.

Downloads

Published

2016-09-23

Issue

Vol. 56 No. 1 (2016): Fall

Section

Columns

License

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