Amplify Your Impact: Watching the Movie: Using Personas as a Library Marketing Tool

Authors

  • Spenser Thompson

DOI:

https://doi.org/10.5860/rusq.57.1.6437

Abstract

When Spenser Thompson said he’d like to devote this issue’s marketing column to “personas,” I have to be honest—I had no idea what he meant. But his description of “watching the movie” to see how different people use and perceive the library is really intriguing. Much like sportscasters “roll the tape,” to get a better look at a play, librarians can also watch the movie to design better marketing experiences.—Editors

Author Biography

Spenser Thompson

Over the last twenty years, Spenser Thompson has worked on the marketing teams at Research Libraries Group (now part of OCLC), Innovative Interfaces, and Golden Gate University. He holds master’s degrees in library science and psychology. He is on the review board of the Marketing Libraries journal and has presented at the National Library Marketing and Communications Conference. He maintains a blog at www.marketinglibraries.com and can his twitter handle is @mktglibraries.

Correspondence concerning this column should be directed to Nicole Eva and Erin Shea, email: nicole.eva@uleth.ca and eshea@fergusonlibrary.org.

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Published

2017-10-09

Issue

Vol. 57 No. 1 (2017): Fall

Section

Columns

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