Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy

Authors

  • Cordelia Anderson

DOI:

https://doi.org/10.5860/rusq.57.2.6523

Abstract

Cordelia Anderson highlights the need to assess your patrons’ needs and personalities to appeal to them, rather than simply pushing your message out there and hoping something sticks. Engagement requires more effort on our part, but ultimately is much more rewarding as well. Read on for some great ideas on how to fine-tune your promotions and turn them into opportunities for real engagement with your community members.—Editors

Author Biography

Cordelia Anderson

Cordelia Anderson, APR, Director of Marketing and Communications for the Charlotte Mecklenburg Library, has nearly twenty years’ experience creating marketing and communications strategies for highly visible nonprofit, educational, and corporate organizations. Today, she leads her library’s public relations and marketing efforts with a team of talented professionals. Anderson has spoken at many meetings and conferences, including the American Library Association Annual Conference, Internet Librarian, Computers in Libraries, and the Public Relations Society of America’s local and Southeast chapter meetings. Connect with her at http://www.linkedin.com/in/cordeliaanderson.

Correspondence concerning this column should be directed to Nicole Eva and Erin Shea; email: nicole.eva@uleth.ca and eshea@fergusonlibrary.org.

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Published

2017-12-28

Issue

Vol. 57 No. 2 (2017): Winter

Section

Columns

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