Amplify Your Impact: Marketing Libraries in an Era of “Fake News”

Authors

  • Nicole Eva
  • Erin Shea

DOI:

https://doi.org/10.5860/rusq.57.3.6599

Abstract

In keeping with this month’s theme of trustworthy information, the editors of this column have written about the ways that libraries have capitalized on the currency of this topic to market themselves and their information literacy programs.—Editors

Author Biographies

Nicole Eva

Correspondence concerning this column should be
directed to Nicole Eva and Erin Shea, e-mail: nicole.eva@uleth.ca and eshea@fergusonlibrary.org.


Nicole Eva has been a librarian at the University of Lethbridge in Lethbridge, Alberta, since 2008. She is subject liaison with the faculty of Management and departments of Economics, Agricultural Studies, Political Science, and Liberal Education. She was head of the PR/Student Engagement Team at her library for two years and has written various articles and given several presentations on marketing in academic libraries, information literacy, and scholarly communications.

Erin Shea

Erin Shea is Supervisor of the Harry Bennett and Weed Memorial and Hollander branches of the Ferguson Library in Stamford, Connecticut. She speaks frequently on the topics of marketing, management, and programming in public libraries. She was named a Library Journal Mover and Shaker in 2014. You can follow her on twitter (@erintheshea).

References

“Corrections,” New York Times, accessed October 9, 2017, https://www.nytimes.com/section/corrections.

“Toward an Information Literate Society: Results from a 2016 ProQuest Survey,” ProQuest, accessed June 9, 2017, http://media2.proquest.com/documents/surveyresults-informationliteracy-2016.pdf.

Sydney Hawkins and Alan Piñon, “U-M Library Battles Fake News with New Class,” Michigan News, February 16, 2017, http://ns.umich.edu/new/releases/24593-u-m-library-battles-fake-news-with-new-class.

“Calling Bullshit: Data Reasoning in a Digital World: Syllabus, with Linksto Readings,” University of Washington, accessed June 9, 2017, http://callingbullshit.org/syllabus.html.

Amy Sonnie, “Truth, Lies, and Quibblers: Media Literacy for a New Era,” Oakland Public Library Blogs, February 10, 2017, https://oaklandlibrary.org/blogs/from-main-library/truth-lies-and-quibblers-media-literacy-new-era.

“Is It true? Try These Fact-Checking Websites and Resources,” Arlington Heights Memorial Library, accessed October 9, 2017, http://www.ahml.info/newsitems/it-true-try-these-fact-checking-websites-and-resources.

Marcus Banks, “Fighting Fake News: How Libraries Can Lead the Way on Media Literacy,” American Libraries Magazine, December 27, 2016, https://americanlibrariesmagazine.org/2016/12/27/fighting-fake-news/.

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Published

2018-03-16

Issue

Vol. 57 No. 3 (2018): Spring

Section

Columns

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