Book Review: Marketing Your Library’s Electronic Resources

Abstract

Marketing library sources and services is an ongoing venture that entices patrons into the library. Often marketing is associated with library activities such as storytimes, arts and crafts programs, and musical events. Although patrons may be aware that, in addition to physical books, they can obtain a range of electronic information through the library, they may be less aware of just how extensive that body of information is. As authors Kennedy and LaGuardia note in their preface, patrons would be much more likely to use digital resources if they knew what was available and how their specific needs and interests could be met.